Backpacker subscribers: Gregory top pack brand in 4 of 5 categories

Posted: 06/27/2007 In Category: Outdoor Manufacturer

Industry News Release Written By: Dave Simpson

TEMECULA, Calif. (June 27, 2007) – Gregory Packs was the top backpack manufacturer named by Backpacker Magazine subscribers in four out of five categories of a recent survey titled “What we know about Backpacker Subscribers’ Backpacks.”

The survey, which was mailed to Backpacker subscribers in 2006, asked them to rank brands of backpacks. Gregory was the top brand named in four categories that asked subscribers to rank brands based on the following criteria: ‘most comfort,’ ‘best performance,’ ‘most advanced technology’ and ‘leading brands of backpacks.’

Backpacker subscribers ranked between 11 and 14 different brands in each category of the survey, which also concluded that more than 95 percent of its readers own at least one backpack, and that 17 percent plan on purchasing a new pack in the next 12 months.

The survey, conducted for Backpacker by Erdos & Morgan, invited 1,000 paid U.S. Backpacker subscribers, selected on a random basis, to participate. It was mailed to participants and 454 completed surveys were mailed back to Erdos & Morgan.

For more information about Gregory packs, visit www.gregorypacks.com.

About Gregory Packs

Celebrating its 30th anniversary in 2007, Gregory Packs has been the longtime international leader in expedition, backpacking and day packs. Gregory is world-renowned for setting standards for durability, comfort and performance in backpacks. In the last three years, Gregory won awards for its pack designs from such diverse media outlets as Backpacker Magazine, Popular Science, National Geographic Adventure, Consumers Digest and Alpinist Magazine. Responsible for many industry firsts in backpacking fit and design, the Gregory research and design team, including company founder Wayne Gregory, continues to lead the way in innovative backpack technology and performance. The company in recent years has expanded into lightweight packs, sport-specific packs, and travel, commuter and lifestyle products.

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